Andrew McAfee Talking Enterprise 2.0 On Charlie Rose
Harvard Business School‘s Andrew McAfee of the HBS TOM Unit is widely credited with originally coining the term Enterprise 2.0 and is a social media thought leader in the academic and business communities. For those of you unfamiliar with the social media terminology here is the short version:
Mr. McAfee does a lot of speaking to organizations about social media in the enterprise (behind the firewall for business purposes) and I had the opportunity to hear him speak, meet him, and ask a couple of engaging questions at the Booz Allen Web 2.0 Summit in February of 2008. Andy is a intelligent and down to earth guy, straight to the point, very little fluff, and does not pull punches. At first I thought he might be a bit skeptical or pessimistic, but I later found out though my own professional experiences with social media strategy that he was spot on.