A conversation with Léo Apotheker and Andrew Mcafee on Charlie Rose

Harvard Business School‘s Andrew McAfee of the HBS TOM Unit is widely credited with originally coining the term Enterprise 2.0 and is a social media thought leader in the academic and business communities. For those of you unfamiliar with the social media terminology here is the short version:

Web 2.0 + Enterprise (Business) = Enterprise 2.0

Mr. McAfee does a lot of speaking to organizations about social media in the enterprise (behind the firewall for business purposes) and I had the opportunity to hear him speak, meet him, and ask a couple of engaging questions at the Booz Allen Web 2.0 Summit in February of 2008. Andy is a intelligent and down to earth guy, straight to the point, very little fluff, and does not pull punches. At first I thought he might be a bit skeptical or pessimistic, but I later found out though my own professional experiences with social media strategy that he was spot on.

Related Links

• Read Andy’s E2.0 Harvard Blog
• Follow Andy on Twitter
• Participate in the #AndyAsks conversation on Twitter
• Léo Apotheker on Wikipedia