Content Creation Services
Digital Storytelling
Since our beginning, humans have been telling stories. From the earliest spoken word to primitive cave drawings man has been conveying knowledge, ideas and meaning through different mediums. Stories of heros, loves, villians, tragedies, mythic places, monsters and epic journeys they have been passed from person to person, generation to generation. And the good stories, well they tend to stick around stay the test of time. With the rise of the digital media we now have the ability to tell stories in new ways that were never possible before. We can interact with others in real time to co-create the story and change the outcomes of people, places and events. But it is more then that, because with the click of a button we can project our stories across the planet. We can reach across borders, continents or lanugages that were impossible to cross before and share stories with other peers we have never even met. It is these stories are the vehicle for sharing awareness, for making change, for disseminating ideas, for learning, for sharing knowledge, for us to collectively become something greater then just ourselves. So what is your story? How will you tell it? What should you to say? All content is not created equal. Your content (text, images, graphics, video, multimedia) is an opportunity to tell a story. Will your story put the people who it reaches to sleep by regurgitating the same thing as your competitors or will it engage them in new ways and make them remember who you are? Will it be high quality or low quality? Which media or combinations should be utilized? In the new medium the story is digital, but when social it collides with reality having lasting real world impacts. The mediums may have changed by our stories remain based on their own skill of craft, media type, relevance and individual merit. At Zero Strategist we create more then digital stories, we create seamless experiences that reflect who you are and what you do. Let us help you write your next chapter, the right way and the first time.
Content Optimization
Crafting amazing content can be difficult and time consuming. Optimizing it can be even more challenging because you have to take search into consideration, be engaging, provide a unique perspective, deliver key concepts, articulate complex ideas and create the content with style. Once the content is initially written that is when the true work begins. The important process of systematically improving, building, changing content over time is an iterative and nuanced. It requires patience, research, analysis and skill to hit a moving target over time while being effected by organizational dynamics or industry trends. Sometimes content optimization is about resisting the pressures to change excellent content at the drop of a hat and know when to buck short term marketing trends in favor of supporting a long term strategic vision. Many organizations dump tons of money acquiring technology platforms that look and function great and then spend a disproportionately small amont of time and effort creating excellent content to fill up the digital presences. Zero Strategist takes a holistic approach to your web presence to make sure the synergy between the content, the technology, the functionality are utilized in a way that is balanced to meet your objectives. It is really important to get your content to the right place because it is often the first impression you make with those who are searching for you. The first thirty seconds when a user or potential client hits your page will leave a lasting impression, your content will determine what kind of impression that is and how long it will last. Let Zero Strategist help you take your content to the next level of engagement, knowledge, authority and quality.
Technical Writing
Have you ever bought a product that had a manual written so poorly that it ruined the experience with that product completely? Think back for a moment and remember that feeling. Our guess is that you will probably never forget that experience. You will probably never buy or use that product again and likely go with a different brand next time. Now think for a moment about a product that was designed so well that it barely even needed a manual and the one that came with it explained everything you needed to know as clearly, concisely and straightforward as possible. Ever had a manual or instruction guide that was so beautiful that you still have not thrown it away yet and you no longer own the item it came with? What experience would you rather have? Which one would you like your customer to have? When people deal with products, technology and web services things can get pretty complicated pretty fast. Our unique background in industrial & product design, process engineering, social media and web technologies will help us design the best technical experience. Do you want your manual to be accessible online in multiple formats? We’ve got that covered too. We have the skill and knowledge to take your technically complicated idea, product or concept and translate it directly into something that a normal person can find, understand and access.
Creative Photography
Photographs are powerful. They convey more then words. Photos can channel places, people, communities, ideas, products, concepts and moments in time in a way no other medium can depict. They stay with us. In a world of homogenous superficial stock photography, Zero Strategist offers something completely different. We use the photographic medium to creatively convey with originality, authenticity and depth a representative refection of who you or your organization is. We help show the world who you, are what you do and why you do it through the creation of original photographs! In a post social media era means very little to just say that you are this or that, because that is what all of the marketers are saying. Show the world who you, are what you do and why you do it. Demonstrate passion, process, competitive advantages and what sets your organization apart, truly is a more engaging experience. If everyone else in your industry or niche is stuffing their web presences full of cliché stock, then that is an opportunity for you to set yourself apart by doing something different that will leave an authentic impression. Demonstrate process, competitive advantages and what your organization truly is and that is a more engaging experience. Make your web presences, galleries, slide shows, content strategies and blog posts unforgettable. Taking your photographic content in a more creative direction will help complement existing content and convey things to your audience that simple text and graphics cannot.
Audio Production
From podcast recording to full album production to custom sound logos, Zero Strategist can sculpt your soundscapes. Do you need to record or mix, capture audio at an event, create high quality sounds, sample something, convert audio into different formats, create a podcast or a podcast network? We can help. Want to distribute your tracks online or sell them through an e-commerce solution? Yeah we do that too. Need an expert audio consultant to help you select specialized gear to build a full studio? No problem. With years of electro-acoustic composition and creation at some of the best schools and music programs in the world, we have the experience to take your audio creations in the right direction. From experimental sound music to edgy technology driven metal music – Zero Strategist has an eclectic sonic background and distinct audio capabilities. We posses an extensive array of audio software and hardware at our disposal. From selecting the right microphones to finding compatible software to creating experimental instruments, ZS is audio. We are musicians and sound artists who are driven to create, let us innovate your audio.
Video Production
Zero Strategist is currently expanding our video production and multi-media capabilities. We are pretty excited about this so check back in a bit because we are zeroing in on our goal!
