Branding & Identity
The importance of branding and the elements encapsulated in the respective visuals representing the brand, no matter how big or small, is more important today than ever. We are a brand and image driven society with a short attention span so your brand needs more then strong initial impact, but has long lasting memorable impression. Your iconography should echo what you do and who you are as a company or individual, and Zero Strategist understands that. Being within the context of your peers in not enough as far as we’re concerned… a superlative, stand-out design separates your brand from the often over-standardized surroundings of a customer industry. Simply because one has to evoke what it is they do, uniqueness need not be cast to the wind. Zero Strategist views your brand as a united platform spanning both digital and real. You brand is not a series of isolated or disconnected pieces, each one effects and riffs off the other. We visualize and extend your brand with all elements in consideration: how the logo, color palate, typographic elements, icons, graphs & charts, text, slogans, images should extend throughout the web presence (including social media outlets), and off the web into with print media. Be it stationary, cards, advertising, books, brochures, or slick sheets. A brand’s identity needs to be more then how it stands alone, but how it works in the overarching context of every medium. We create complete integrated identity by bridging the chasm between the virtual brand and the physical brand, unifying your customer experience into a seamless visual representation.
Graphic & Logo
Perhaps the single most important representation of your brand, a company’s logo and respective graphic motif locks the collective consumer psyche to your brand more than any other individual element. It’s the first thing a prospective customer will likely see, often before the product or service itself, and needs to be professional, unique, memorable, and relevant to your respective industry. One of the most important visual roles held by Zero Strategist is to take your logo and vision for a theme and carry that to fruition. ZS’s logos transcend current trends and the generic, cookie-cutter, clip art sea of the forgettable. We create original, classic and timeless brands. Even if you have an existing logo and scheme, it’s still our job to carry that effectively to the various digital mediums to do the utmost justice to your company.
2D/3D Design & Illustration
At Zero Strategist we go beyond the conventional vector or traditional raster graphics, offering a greater level of graphical flexibility by offering CAD-type design services. We can take your visuals and identity into other formats, and bring dynamic types of visualization to your web and other user experience outlets. Three dimensional representations are a powerful visualization method that can demonstrate a complex product or system with a level of clarity not perceptible in a two dimensional format. Elevate your business by adding depth to your products, websites, processes, illustrations, and images. Let ZS take you into the next dimension!
Visual Optimization & Manipulation
An oft overlooked area of media design is the integration of pre-existing elements, like the current business graphics & motif, as well as photography, and the formatting, manipulation, and arrangement of these elements play a important role in creating a competent, seamless aesthetic. Some of the smallest and most subtle adjustments can often make the most dramatic difference in the overall presentation. Our experience and expertise ensures that your media is presented in the appropriate manner possible.
Industrial & Product
Most creative agencies don’t offer industrial design solutions. Zero Strategist does because our services are the embodiment of the comprehensive and holistic. Imagine having a great idea and a team being about to take that idea from a concept to the physical design through the lifecycle, to virtual distribution of awareness on the social web. Who can better understand, represent and distribute your product then those who helped design it? ZS offers the means for design, optimization, and improvement of your physical products and/or systems, honing your existing products throughout their life-cycle on the ever changing market. Industrial Design is a global approach to any given solution via the application of research, and applied art & sciences. ID takes into consideration components such as function, aesthetics, colors, materials, packaging, ergonomics, tactility, anthropometrics, user interface & experience (UI/UX), interactive design, manufacturability, and serviceability. ZS can bring a project to life or evolve it another level above and beyond the current benchmark. We can take your undeveloped ideas to a level where they can be presented elegantly to investors, venture capitalists, focus groups, or usher them on their way to being engineered for production.
Zero Strategist does not just do web presence design. When we design, we have the synergistic relationship between your web presence, social media and print media in mind. We can design your creative brochures, books, flyers, trade displays, point-of-purchase displays, advertisements, slick sheets, posters, tee shirts, letterhead and business cards. Zero Strategist realizes that your physical presence is a crucial part of many business ventures, be it an established endeavor, or a brand new start up. We always keep this in perspective when we design, starting from your existing non-web media, or assisting you in generating a synchronous media plan to carry you’re unique brand in both arenas.