Holistic Social Media
At Zero Strategist we provide high quality holistic social media services that factor into account the entirety of your organization, people, culture, technology, structure, processes and objectives. Our focus is on figuring out how social media can augment your organizational capabilities, enhancing services, products and experiences.
Social Media Strategy
Anyone can setup a microblog, blog, wiki or social networking profile and just engage. New media is not new anymore, but is still changing over time as emerging technologes break. What will guide and define your success over time is HOW you do social. What is your strategy? Should you set up a wiki or a blog? Do you need to setup a Twitter account, Identica account or your own enterprise microblog for communications and information distribution? How about for employee communications verses customer facing messaging? What about the policy and legal issues? How will social effect your organizational culture or change your team dynamic? What percentage of time should people spent doing social media and who should do it? We know that you have a million questions and know that it can get really complicated real fast. Strategy is critical to getting the most our of your social media campaigns. Zero Strategist takes a holistic approach to social media and all our services, because creating integrated and comprehensive solutions helps you get the most out of your social media.
Social Media Identity
Crafting seamless identities between the virtual and real world is an art. Branding and identity has change with the rise of the social web and what online identity has become is a ubiquitous as the internet itself. Think about it another way – if you, your organization, your company, your product, your CEO, your nonprofit, you idea, your cause, your startup could become anything….what would they be? We create digital personas for you that accurately portray not just who you are today, but who you will becoming tomorrow so that you are to position far ahead of your industry. Social identity is not just creating a slick twitter graphic for a blog or setting up an account with the right username. Social Media Identity is about creating a consistent and recognizable identity everywhere so that others can can easily find, recognize and connect with you where ever they choose. Choose your own adventure, we will take you there.
Social Media Engagement
Hiring someone to pretend to be you by setting up a Twitter or Facebook account, re-routing your traditional media communications/channels into “the social media” is not engagement. It is the re-distribution of content with no thought of destination, community or context. In order to engage you have to take the time to learn the principles, concepts, components and technologies…otherwise no substantive intelligent engagement can occur. Zero Strategist takes a holistic approach to social engagement by getting you started off on the right foot and teaching your people “how to fish” so that engagement capacity can be created within your organization. Of course not every organization has dedicated resources, so we can provide a boost and supplementary capacity as needed for large campaigns, events or new initiatives. Whatever your engagement need we help create consistent experiences across the digital divide and use leading social engagement tools to make it happen.
Social Media Optimization (SMO)
Are your social media presences optimized? Are they connected in the best way? Are they consistently named? Do they accurately display logos optimized for each platform in the proper file format? Do they need custom backgrounds? Which widgets, plugins or modules should you use where to cross pollinate your social presences? Many organizations start setting up accounts without a plan, strategy or any technical knowledge and then start amassing a following with no idea of the problems that can occur in the future. Then it happens, you have to change your account because it was not done properly and you lose months of engagement, thousands of followers and precious time. It is best to set it up right the first time, but if you don’t it is better to take care of it straight away. Setup can sometimes seem simple, but optimization of social media can be daunting both aesthetically and technically. Let us help you get your social zeroed in so you can get the most out of it.
Social Media Monitoring
Social media is not just engagement. It is about listening. In order to engage meaningfully in any medium one must first understanding the context of the conversation happening in it. Know who is engaging what background and what perspectives they bring to the conversation. Become familiar with the community and the intricate nuances of the jargon they use to convey specific meanings. Know what peers are currently is in the social space from your industry and what they are doing. Find out what your audience sentiment is, listen to them and get better at what you do. Monitoring helps you to keep up on top of trends, come up with new product ideas, put out fires faster when they pop up and help the communities that help you to succeed. Most importantly monitoring helps you setup realistic goals and determine how you will define success on the social media.
Communities. They are living ecosystems. They are complex because humans are complex. Organizational structures create incentives that can change how people respond and interact in online communities. Communities can be a tangled web of cultures, interpersonal relationships, industry nuances, and internet jargon. This is why community managers exist, because social media technologies do not curate, engage, mediate or resolve themselves. A good community manager can be engaging, diffuse tense situations, help newbies, resolve conflicts, direct community members towards resources, spurn collaboration, open cultures and turn digital hubs into productivity centers. Sounds great right? Community management is not about technology, social technologies exist. It is about people. Your people with all of their idiosyncrasies, strengths, quirks, weaknesses, humor, style, technical abilities and wit. Being a community manager is extremely difficult and one of the toughest jobs in social media because it is one of the only jobs that touches almost every aspect of the organization. The community manager must have excellent control over all mediums, have good intuition, be able to read people, know the organization, understand the management, understand the industry, know the context, find out what is next and have a strong understanding of social media. That is a lot for any one person to know or do well this is why it is so hard to come by excellent community managers are very hard to come by. At Zero Strategist we are not new to community management. We have been through trial by fire and from that forged our knowledge of community management and engagement. When you need help with community management, growing your community, training or building skills with your own community managers…
Social Media Assessments
Having a social media assessment done is an excellent way to quickly audit and improve your social presence by getting actionable recommendations that can help you get the most out of your social media initiatives. Think there is no possible way to improve your current Web 2.0 endeavors? Hire us to do a comprehensive social media assessment and find out!