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Social Media Change Management Trends And Tips Paper

 

April 22, 2010   Tags: , , , , , , , , , , , , , , , , ,
Category: Association 2.0, Change Management, Community, Community Management, Culture, Enterprise 2.0, Free, Government 2.0, Nonprofit 2.0, Papers, Social Media, Web 2.0, Web Strategy   4 Comments comments

Today Zero Strategist is releasing the Social Media Change Management Trends and Tips Paper that we wrote specifically for the Prosci 2010 2nd annual Best Practices in Change Management Global Conference which will happen next week in Las Vegas. The conference is being co-hosted by the Association of Change Management Professionals (ACMP) which was formed after last years conference. This year the AMCP is going to be announcing new certification standards, looking forward to hearing more specifics about these standards as there has already been some debate about it.  The theme of the change management conference for this year is “Trends, Tools & Methodologies.” We felt that the content we had matched the theme of the conference and paralleled the continued growth of social media/enterprise 2.0 change campaigns. We will be attending the conference and are looking forward to it.

About The Paper On Social Media For Change Managers

This social media paper is intended as a high level, hands on, practical change management mini-guide for those change managers and community managers who are engaged in social media as a catalyst for organizational change. There are no swooshy graphs, amazingly colorful rainbow pie charts, intellectualized lofty theories or hand picked data meant to wow you. It is an unedited, no punches pulled, front line look at what you need to know if you are fighting for change on the front lines of social media and enterprise 2.0 change management. In essence, it is the practical mini-guide that someone should be handed before entering their first enterprise 2.0 social media campaign. I hope this adds value to the change management, web 2.0, enterprise 2.0, nonprofit 2.0, government 2.0, association 2.0 and Portland tech communities. Feel free to share it with whoever you think it can help, it is free. Good luck change managers and agents of change, get it done.

Paper Objective

The objective of this paper is to share trends in social media and provide practical tips to other change managers currently engaged in enterprise 2.0 or social media change campaigns.

Paper Excerpts

From Economic Effects on E2.0 Campaigns:

“The funds for social media change management teams can be scarce and viewed by leaders as an optional afterthought, becoming low priority relative to the physical IT infrastructure and social software design. It is no surprise that Enterprise 2.0 adoption rates remain low and failure rates are high.”

From Trade Offs and Balancing Acts:
“Once you come into the organization and bring this type of sweeping social change with you, you will become a symbol of that change. You will become very popular amongst certain teams or individuals and very unpopular amongst others.”

From Be the Culture and Navigate the Lexicon:
“If you want to effectively lead social media changes in a business, you are going to have to do it by leading from the front, socially. You have to know yourself, the history and the culture of organization. This means not just knowing the culture, but actually being part of it.”

From Things Get Out of Control, Keep Your Cool:
“Enterprise 2.0 social media change campaigns change direction on a dime and can get out of control very quickly. All it takes is one poorly written blog, one controversial wiki entry, one haphazardly filled out social networking profile, one indecent social bookmark, one video link and you can have an instant firestorm.”

An Extended Version Will Be Released Post Conference

An extended version of this change management paper with more in depth tips will be released the week after the conference and will be available for download from Zero Strategist.

Download the FREE Change Management Paper –

 
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  • http://twitter.com/RiverFork Melissa Dutmers

    Todd,
    Excellent post and paper. Looking forward to your insights.

    Cheers!
    Melissa

    • http://zerostrategist.com/ Zero Strategist

      Melissa,

      Thanks so much! We will have even more insights in the extended release, looking forward to the conversation.

      Best, Todd

  • http://twitter.com/RiverFork Melissa Dutmers

    Todd,
    Excellent post and paper. Looking forward to your insights.

    Cheers!
    Melissa

  • http://zerostrategist.com/ Zero Strategist

    Melissa,

    Thanks so much! We will have even more insights in the extended release, looking forward to the conversation.

    Best, Todd

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