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What is Social Media/Web 2.0? – Part 2

 

The first question that everyone asks me when I tell them that I am a social media strategist and practitioner:

What is Web 2.0 and Social Media?

Tim O’Reilly the founder of O’Reilly Media (no relation to or association with Bill O’Reilly) popularized the term Web 2.0 in 2004 siting the following abbreviated definition:

“Web 2.0 is the business revolution in the computer industry caused by the move to the Internet as a platform, and an attempt to understand the rules for success on that new platform.” source

Kamla Bhatt posted a short You Tube clip posted Tim O giving a verbal definition of Web 2.0 -

These are the rough and tumble first historical definitions of what has became an unstoppable IT, PR, marketing, communications term and industry buzz word. To be very honestly the term web 2.0 has become an overly popular, played out, overused, misused and frequently misrepresented term.

Remember that language changes often, rapidly and is very fluid. Web 2.0 is no different and has grown with the latest web technologies to encompass a set of core components and meanings which I will share more about in future posts.

Definitions of Social Media

Social Media Definition 1 -

“User empowering technologies that facilitate social interaction, the participation of individuals and the creation of content rich communities through words, texts, images, audio and video” ~ Zero Strategist (mashed from Wikipedia)

Social Media Definition 2 -

“Web 2.0 is a trend in World Wide Web technology, and web design, a second generation of web-based communities and hosted services such as social-networking sites, wikis, blogs, and folksonomies, which aim to facilitate creativity, collaboration, and sharing among users. The term became notable after the first O’Reilly Media Web 2.0 conference in 2004.” – Wikipedia

Social Media Definition 3 -

“Web 2.0 is a knowledge-oriented environment where human interactions generate content that is published, managed and used through network applications in a service-oriented architecture.” – Dario de Jubicibus

Social Media Definition 4 -

“Social Media is when the Internet becomes continuously transformed by individuals into an evolving technological platform from which people interact socially, creatively in real time to generate and hybridize content that is published, shared, distributed, utilized, re-configured, republished, re-distributed and re-utilized perpetually.” ~ Zero Strategist

Social Media Definition 5 -

“…the philosophy of mutually maximizing collective intelligence and added value for each participant by formalized and dynamic information sharing and creation.” source

Social Media Definition 6 -

“A social trend in which people use technologies to get the things they need from each other, rather then from traditional institutions like corporations” source

Social Media Definition 7 -

“Web 2.0 is the network as platform, spanning all connected devices; Web 2.0 applications are those that make the most of the intrinsic advantages of that platform: delivering software as a continually-updated service that gets better the more people use it, consuming and remixing data from multiple sources, including individual users, while providing their own data and services in a form that allows remixing by others, creating network effects through an “architecture of participation,” and going beyond the page metaphor of Web 1.0 to deliver rich user experiences.” source

Social Media Definition 8 -

Choose Your Own Adventure: Insert you philosophic, cultural or technical definition here. If you have a better way of explaining what Web 2.0 / Social Media is please leave a comment!

3 Part Blog Series on What is Social Media/Web 2.0?

Selected Reading:


If you have suggestions on other sources of content relating to this article please leave a comment with a brief description and a link.

 
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